Sunday, December 23, 2012
Friday, November 16, 2012
So start optimizing your campaigns today - attribution is already available for all the data in your DFA campaigns.
Attribution modeling is just one area where clients will benefit from a single view of the customer via the unified platform, DoubleClick Digital Marketing. To learn more about what you can do with attribution in DFA, reference these articles in the DFA Help Center (sign-in required).
Posted by Bill Kee, Product Manager
Tuesday, November 13, 2012
Join us for ClickZ Academy’s bid optimization webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results
Search marketing today is changing faster than ever before, and as a result, marketers are increasingly turning to powerful bid optimization platforms to help them scale their keyword bidding and take advantage of new opportunities. However, with so many tools in the market -- including our own DoubleClick Search Performance Bidding Suite -- search marketers need to carefully evaluate different platforms before investing in one.
We invite you to join us and paid search luminary Kevin Lee, Executive Chairman at Didit, for a ClickZ Academy webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results.
In this webinar, you’ll learn:
- How automated bid optimization can help search marketers meet their unique business goals
- Why smart, fast, and flexible platforms are a must in an increasingly-complex search landscape
- How to navigate the balance between automation and control to achieve the best results
Register today to attend the webinar. Live Q&A will follow.
Date: November 19, 2012
Time: 1:00pm ET / 10:00am PT
To follow our bid optimization blog post series on the 7 factors to consider when choosing a bid optimization platform, subscribe to the DoubleClick Search blog.
Monday, November 12, 2012
With the holidays quickly approaching, we want to be right there with you to ensure that yours are stress-free and merry. For seasonal trends, tips, and tricks on how to win this holiday season with DoubleClick Search solutions that’ll let your search go faster, smarter, and better, visit the DoubleClick Search blog to access our Guide to the Holidays, and sign up for our holiday best practices training on November 14th.
Posted by the DoubleClick Search Team
We love seeing the work our agency partners come up with using digital tools, bringing brands and ideas to life. We hope that the Creative Sandbox Hangouts will fuel your creativity. Sometimes all it takes is an example to inspire the next big idea.
Here’s the detailed schedule:
Monday: Mobile | 2:30pm EST | featuring Beattie McGuinness Bungay | Watch at http://goo.gl/ITC17
Tuesday: YouTube API | 2:30pm EST | featuring Saatchi & Saatchi LA, Stoop LA, and Ogilvy Paris | Watch at http://goo.gl/0OlFr
Wednesday: DoubleClick Rich Media | 2:30pm EST | featuring Grow and Spinnaker | Watch at http://goo.gl/xKvKp
Thursday: Google+ API | 2:30pm EST | featuring Resn, Goodby Silverstein & Partners and Hook | Watch at http://goo.gl/kdqlW
Friday: Geo API | 2:30pm EST | featuring McCann New York, Goodby Silverstein & Partners and Famous Interactive | Watch at http://goo.gl/AwQT6
Thursday, November 8, 2012
To help you get the most out of Google Tag Manager, we’ve scheduled a webinar next week with Product Manager Laura Holmes to walk through the tool and go over implementation basics:
Webinar: Getting Started with Google Tag Manager
Date: Tuesday, November 13, 2012
Time: 10am PST / 1pm EST / 6pm GMT
We’ve also been hearing great feedback from our users, including GoPro, the world’s leader in wearable and gear-mountable cameras and digital devices. With the growing popularity of GoPro products and accompanying complexity of their digital marketing activities, GoPro found itself with dozens of tags measuring countless engagement activities across its web properties. It was critical to find a way to implement and maintain marketing tags that would scale with the marketing organization. Analytics Pros, a Google Analytics Certified Partner and Google Tag Manager specialist, led a comprehensive migration to Google Tag Manager -- and GoPro stakeholders were delighted with the results:
“Google Tag Manager centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT.”Download the full case study.
- Lee Topar, Director of Online Marketing, GoPro
We hope you’ll join us at the webinar next Tuesday the 13th. If you’re not able to attend, we’ll be posting a recording of the webinar about a week afterwards here on the blog and on YouTube, and you can also read more about Google Tag Manager on the website or the help center.
Posted by Sara Jablon Moked, Product Marketing Manager
Tuesday, November 6, 2012
How HTML5 is changing the game for creative innovation and mobile ad development: A Q&A with Product Manager Wook Chung
Q: So what’s the big deal with HTML5? (Why should people care about it?)
Furthermore, HTML5 gives advertisers access to native device features such as touch, gyroscope, GPS, and even 3D graphics acceleration. Creatives now have access to many more primary constructs which translates to infinitely more possibilities in what content can be. With HTML5, we have an opportunity to revolutionize digital advertising. Finally, the HTML5 spec is still yet to be finalized, which means it can remain agile in adapting to hardware innovations.
Q: How does HTML5 specifically improve the possibilities for mobile ad development?
A: HTML5 is the only known language that runs across all major mobile operating systems and browsers. Without it, mobile advertising would be relegated to custom native code rendering governed by ad SDK providers. It would not be scalable and designers would be severely limited in flexing their creative muscles. With HTML5, we can now unleash all sorts of possibilities. Currently, the majority of the mobile ads seen out in the internet are static images. We can change this with HTML5.
Q: How is Google and Doubleclick thinking about HTML5?
A: Google has been a strong supporter of the HTML5 standards alongside other companies and organizations. Through our contribution to the WebKit open-source project and our Chrome browser, we continue to push the boundaries in showcasing what is possible with HTML5. You can check out the latest HTML5 innovations and experiences in our Chrome Experiments projects or HTML5Rocks.com. Another great example is Google Maps on browsers that use WebGL for 3D renderings.
Just as Google places a high priority on HTML5, we also envision a healthy ad ecosystem based on HTML5 ads. We see a world where a single creative can potentially run on any device, any screen size, and naturally respond to user interactions and device movements. To realize this vision, Google is working with industry partners to establish HTML5 ad standards, educating creative agencies on HTML5, and building products and services that can support these ads, from our DoubleClick platform to our ad networks and SDKs.
If you work on a creative team at an agency, we would love to hear from you to understand how you're currently creating HTML5 ads and how you'd like to be creating them in the future.
Please complete this short survey to let us know how we can better meet your needs. You can enter to win one of two Nexus 7 tablets if you complete the form!*
*Only participants located in the United States, who submit their email addresses, are eligible to win prizes. Winners will be selected on November 30th, 2012 and notified within 2 weeks.
Update 11/16/12: We've decided to push the deadline of the survey back until Dec. 7th, 2012. Winners will be selected on Dec. 7th and will be notified within 2 weeks.
Posted by Becky Chappell, Product Marketing Manager, DoubleClick Rich Media
Friday, October 26, 2012
DoubleClick Bid Manager: Overview for New Users
Tuesday, Oct 30, 2012 - 12pm EDT
Join us for a live webinar covering the fundamentals of DoubleClick Bid Manager. This two-hour session is designed for new users to the system, where we will go through the steps to build a new campaign. If you have recently upgraded to Doubleclick Bid Manager, are new to the system, or will upgrade soon, this webinar is a great place to begin. Please register in the DoubleClick Bid Manager Help Center.
DoubleClick Bid Manager: Reporting Webinar
Thursday, Nov 1, 2012 - 2pm EDT
Thursday, Nov 15, 2012 - 3pm GMT
Please join our two-hour live webinar on generating reports and reading inline statistics in DoubleClick Bid Manager. We will discuss how these reports can help you optimize prospecting, audience, and remarketing campaigns. If you run reports, review data, or make optimizations, this session is for you. This is also useful for anyone who will soon upgrade from Invite Media to DoubleClick Bid Manager. Please register in the DoubleClick Bid Manager Help Center.
Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer
Wednesday, October 24, 2012
In 1994 an unassuming display ad appeared on hotwired.com. A few curious people waited 15 seconds for the ad to load over their 14.4 Kbps connections. And when they clicked on the ad, they changed the world of advertising forever. Display ads ushered in the digital revolution of advertising, as well as the innovations that followed in search, video, mobile and social ads. In recent years, the adoption of real-time bidding, exchanges and audience data has resulted in a step-change in efficiency and precision, laying the foundation for how display ads will be transacted for years to come. This week, display advertising turns 18, and our emergence from adolescence as an industry has been characterized by the move to programmatic buying.
Today, we’re happy to announce the general availability of DoubleClick Bid Manager, a platform for programmatic buying built from the ground up on Google infrastructure and fully integrated into the DoubleClick Digital Marketing platform. The last few years have been busy, as we’ve worked to take the best of Invite Media, DoubleClick, and Google to build a demand side platform that helps our agency and advertiser partners buy display better.
Agencies and marketers use DoubleClick Bid Manager for a number of key benefits:
Unified, streamlined workflows
As we worked on DoubleClick Bid Manager, our agency, trading desk and advertiser partners have given us great insights into the operations of their business and the everyday challenges they face. Based on their feedback, we’ve focused on workflow optimizations that will help them operate more easily and efficiently. Usability studies show that it takes 18% less time to carry out common tasks in DoubleClick Bid Manager, as compared to Invite Media.
Further, integrating DoubleClick Bid Manager into our buy-side platform, DoubleClick Digital Marketing, has allowed us to eliminate some of the most tedious trafficking tasks. We now sync everything from creatives, to conversion pixels, to remarketing lists for DFA advertisers. All DFA remarketing lists are visible in DoubleClick Bid Manager without any data loss, leading to better reach and performance for remarketing campaigns.
Powerful targeting, based on years of expertise
Building on top of Google infrastructure means that we can now offer some of Google’s tried and tested advertising technologies, such as keyword contextual targeting and our proprietary conversion optimization engine. We can also reach more inventory from our exchange partners through the scale of Google’s infrastructure. Early results from these innovations show double digit performance gains over Invite Media across a variety of campaigns with CPC and CPA goals.
Marketers have long known that running cross-channel campaigns can yield the best results, but increasing media fragmentation over the years has made it challenging to act on this seamlessly. Thanks to our unified DoubleClick Digital Marketing platform, DoubleClick Bid Manager can be a seamless part of cross-channel marketing efforts. Display remarketing from search ads is an early proof point of how marketers can take advantage of powerful cross-channel features on our platform.
With this launch, DoubleClick Bid Manager is available globally—both to international advertisers and for media buying in 40+ countries. Some of our largest advertisers are already fully upgraded from Invite Media to the new platform, and we look forward to upgrading the remainder of our customers over the coming months.
We’re excited about programmatic buying, but also know that advertising is about more than just clicks and conversions. Relationships matter. Marketers want to craft compelling stories that resonate. While real-time bidding has fundamentally changed the transaction mechanism for display advertising, the importance of trusted interactions between buyers, their agencies and publishers is as critical as ever. With DoubleClick Bid Manager, we’re committed to bringing great efficiency and performance to this space by getting technology out of the way, so that buyers and sellers can focus more on the relationships that matter.
Posted by Payam Shodjai, Senior Product Manager, DoubleClick Bid Manager
Wednesday, October 17, 2012
NetSeer’s technology uses a proprietary 'concept graph' of over 50+ million concepts and over two billion relationships derived from deep analysis of the web. Using concepts instead of keywords, NetSeer scans the content of web pages to understand their true meaning to find the best ad placements for brand campaigns across the web. No wonder clients like AT&T, General Mills, BP and Dell have asked NetSeer to help them promote their brands in the programmatic advertising channel.
To implement their ‘concept graph’ technology, NetSeer chose Ad Exchange because it has the largest pool of premium brand-safe inventory. "To scale any kind of brand targeting, you need a lot of volume and a lot of diversity," notes Sanjiv Ghate, NetSeer’s VP of Product. "Once you have diversity plus quality, you can build a great campaign across any vertical."
Branding in action: New Orleans
The New Orleans Tourism Marketing Corporation and their agency, eBrains asked NetSeer to help bring more visitors to their website, particularly those who would consider New Orleans as a tourist destination. Using its ‘concept graph’ technology, Netseer created a brand-building solution with relevant programmatic channels for a wide variety of target audiences, and AdX provided the quality inventory.
The results "really blew all our expectations," says Ghate. A Vizu study showed an overall lift of 58.3%, and a lift of 69% for those saying they were "very likely" to consider New Orleans as a vacation destination. A campaign based on music and nightlife reached a lift of an impressive 96.8%.
Read the full NetSeer story here.
Posted by Alex Shellhammer, Product Marketing Manager
Tuesday, October 16, 2012
DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.
- Los Angeles - October 23
- Chicago - October 24
- Minneapolis - November 5
- San Francisco - November 8
- Dallas - November 14
Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.
- Los Angeles - October 24
- Chicago - October 25
- San Francisco - November 9
- Minneapolis - November 6
- New York - November 6
DFA for New Users - October 30
Learn the fundamentals of trafficking in DFA from creating an Advertiser through exporting Tags.
Be sure to check back with us on this blog for upcoming trainings. We look forward to seeing you in class.
Tuesday, October 9, 2012
Today's marketers and agencies are looking for tools to help them navigate the complex digital landscape and make smart decisions about their media buys. It's with this in mind that we're investing in DoubleClick Digital Marketing, to give them a holistic picture of how all their digital marketing works together.
A few weeks ago we shared the latest updates to DoubleClick Digital Marketing and the continuous investments we are making in our products, such as Attribution Modeling in DFA, as we build a unified platform.
Today, we’re introducing another powerful tool for agencies and marketers -- DoubleClick Verification, an ad verification solution built directly into DoubleClick for Advertisers (DFA).
We think this will benefit our partners in a few key ways:
- Accessible. It’s as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There’s no need to implement another tag or sign another contract to get started.
- Holistic. DoubleClick Verification not only provides a seamless experience for clients, it’s enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform.
- Actionable. The information in DoubleClick Verification helps you to reconcile the terms of your media buy with your media partners. It answers the questions of did my ads serve as they were intended?
Currently, DoubleClick Verification offers site content monitoring to help highlight potential content issues with your ads. Our system analyzes content at the URL level for each page that your ad serves on and employs 18 classifiers for “unsafe” content categories -- such as gambling, adult, drugs, profanity -- across 11 common languages.
In addition, we also allow you to customize content profiles so you can define for yourself the kinds of sites that are okay or not safe, and place them accordingly on a white list or flagged list. Geo verification is available to help identify ads serving outside your preferred geo. For more information on current features, download our fact sheet.
More to come
We’ll continue to invest in verification tools in the months and years to come. We’re actively working on the best approaches to incorporate other verification service lines as defined by IAB guidelines. To learn more about our philosophy on building verification features in the ad server, download our white paper, Smarter Media Buying with Ad Verification, here.
Register for our upcoming webinar, Introducing Ad Verification with DoubleClick, on October 17, 2012 at 1:00 pm EDT/10:00 am PDT to find out more about the current set of features and what’s under development. We look forward to hearing your feedback and questions during the webinar.
Monday, October 8, 2012
On Tuesday, October 2nd, Neal Mohan, Google's VP of Display Advertising, moderated a presidential-style debate about programmatic buying and building brands online at the Interactive Advertising Bureau’s MIXX conference. He was joined on-stage by Jon Suarez-Davis, VP of Global Digital Strategy and North America Media at Kellogg’s, and Curt Hecht, Chief Revenue Officer at The Weather Channel, who represented the advertiser and publisher sides in this debate.
When it first emerged, programmatic buying promised to transform how digital media was bought and sold. However, some publishers equate programmatic with the loss of advertiser connections and the death of premium inventory. This leaves the industry to confront key questions: Can the whole industry benefit from this transformation? How should publishers and advertisers work together in this new world order? This debate emphasized the importance of transparency to grow the industry for both advertisers and publishers. The lively discussion emphasized the need for marketers and publishers to partner not just for inventory but also for better data and audience analyses.
Posted by Emily Wright, Product Marketing Manager
Monday, October 1, 2012
Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern marketing tools—like web analytics, conversion tracking, remarketing, and more—depend on adding "tags" to your website.
|Website tags help enable today’s sophisticated digital marketing technologies|
- Asynchronous tag loading—so your tags can fire faster without getting in each other's way, and without slowing down the user-visible part of the page
- Easy-to-use tag templates, so marketers can quickly add tags with our web interface, as well as support for custom tags
- Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won’t break your site
- User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access
- Plus we have exciting plans to add great new features over the next several months
Dozens of companies have already begun using Google Tag Manager and have seen great results. Ameet Arurkar, Director of Search Engine Marketing at QuinStreet, reports:
Posted by Laura Holmes, Product Manager, Google Tag Manager
Friday, March 30, 2012
Clark Gardens Spring Festival
Saturday March 31st 10am-6pm
Sunday April 1st 11am-5pm
567 Maddux Road
Book-Inz will be at the MacArthur High School Orchestra Craft Show. (I'm happy to say that I saw The Hunger Games movie this week which means I get this Book-Inz. And hopefully Book-Inz will be happy to hear that I am now looking forward to reading the books.)
MacArthur High School Orchestra Craft Show
Sponsored by the MacArthur Orchestra Boosters
3700 N. MacArthur Blvd., Irving, TX
March 31, 2012 9:00 a.m. – 5:00 p.m.
Both Dream Out Loud Art and White House of Design will be at Arlington Courts Spring Market
Dream Out Loud Art
White House of Design
Saturday, March 31st 10am-6pm.
3120 E. Pioneer Parkway (east of 360)
215 East Front Street
This weekend we hope you Shop local. Shop handmade.
Sunday, March 25, 2012
Here we go:
Theme is Easter/Spring
Item to incorporate- Egg
Deadline for submissions is April 5th.
Submit entries to firstname.lastname@example.org
Entries will be posted for voting April 6th.
I hope to see everyone submit a project.
Wednesday, March 21, 2012
Larkspur Studio and Glass Art Twins will both be at the the inaugural Art on the Greene in Arlington this Friday, Saturday, and Sunday.
Larkspur Studio has been busy lately, filling her shop with some great new pieces including this Red flower fused glass pendant
Art on the Greene
Friday March 23rd 3pm to 11pm
Saturday March 24th 11am to 11pm
Sunday March 25th 11am to 5pm
Richard Greene Linear Park
1601 E. Randol Mill Rd.
Arlington, Texas 76010
Busy bee team member Book-Inz will be at the Mansfield Early Childhood PTA Spring Gift Market on Saturday. I'm really loving this Cool-Aid Magnetic Bookmark. It seems very spring-y.
MECPTA Spring Gift Market
Saturday March 24th 9am to 5pm
Mansfield High Sschool
3001 East Broad Street
Mansfield, TX 76063
This weekend shop local and shop handmade!
Saturday, March 17, 2012
Saturday, March 10, 2012
Theme is St. Patrick's Day
Item to incorporate- 4 leaf clover
Deadline for submissions is March 16th.
Submit entries to email@example.com
Entries will be posted for voting March 17th.
I hope to see everyone submit a project.
Friday, March 9, 2012
Since she's a newer member, I think this is the first blog mention for What's My Future! What's my Future specializes in Stationery and Calendars. I really love this Botanical Collection
Saturday 3/10, 10am-4pm
Sunday 3/11, 11am-4pm
Will Rogers Poultry Barn
Fort Worth, TX
We hope you'll come out and support local artists this weekend!
Friday, February 24, 2012
Tuesday, February 21, 2012
Tuesday, February 14, 2012
Theme is Mardi Gras
Item to incorporate- Mardi Gras beads
Deadline for submissions is February 20th.
Submit entries to stgomez82 at yahoo.com
Entries will be posted for voting February 21st.
I hope to see everyone submit a project.