In September we launched Multi-Channel Funnels with Attribution modeling for DFA, a powerful tool built into DFA which allows to create and apply custom attribution models within the UI and in real-time. Since then, we’ve received feedback from advertisers who are better able to understand how their marketing efforts are working together to drive conversions. We put together this short video to highlight how you can use attribution modeling to optimize your campaigns today.
So start optimizing your campaigns today - attribution is already available for all the data in your DFA campaigns.
Attribution modeling is just one area where clients will benefit from a single view of the customer via the unified platform, DoubleClick Digital Marketing. To learn more about what you can do with attribution in DFA, reference these articles in the DFA Help Center (sign-in required).
Posted by Bill Kee, Product Manager