Search marketing today is changing faster than ever before, and as a result, marketers are increasingly turning to powerful bid optimization platforms to help them scale their keyword bidding and take advantage of new opportunities. However, with so many tools in the market -- including our own DoubleClick Search Performance Bidding Suite -- search marketers need to carefully evaluate different platforms before investing in one.
We invite you to join us and paid search luminary Kevin Lee, Executive Chairman at Didit, for a ClickZ Academy webinar, Choosing the Right Bid Optimization Platform to Drive Paid Search Results.
In this webinar, you’ll learn:
- How automated bid optimization can help search marketers meet their unique business goals
- Why smart, fast, and flexible platforms are a must in an increasingly-complex search landscape
- How to navigate the balance between automation and control to achieve the best results
Register today to attend the webinar. Live Q&A will follow.
Date: November 19, 2012
Time: 1:00pm ET / 10:00am PT
To follow our bid optimization blog post series on the 7 factors to consider when choosing a bid optimization platform, subscribe to the DoubleClick Search blog.